Making magic happen

In the retail space, you only have a few seconds to captivate a potential client enough to walk into the store. From there, you want to curate an in-store journey that persuades them to spend their hard-earned money. These elements are all taken into account when shaping the overall retail environment. Designing for large-scale spaces—whether in windows, at the storefront, or across walls—requires thoughtful planning. Image selection and placement were guided by location, spacing, window mullions, and the way light, sightlines, and surrounding architecture influence how the work is experienced.